TriStar Logo:
The Tri-Star Picture logo was created in 1983. It is a joint venture, formed in 1982, with Columbia Pictures, HBO, and CBS. Tri-Star was originally known as "Nova Pictures", but the name could not be used as it already exists as the name for a PBS science T.V. series. In 1987, "Tri-Star Pictures Inc." was changed to "Columbia Pictures Entertainment, Inc." until Coca-Cola merged it to become "Columbia/Tri-Star" that same year. Halfway through 1988, "Tri-Star Pictures Inc", then changed to its final name in 1991 of "TriStar Pictues Inc."
The Original Logo of "Tri-Star Pictures Inc." in 1983:
The horse in the sequence was actually chosen by Victor Kaufman because of his family's interest in riding horses. However, once the horse grew wings and became a pegasus, a whole new level of meaning was established. The use of a mythical creature creates the logo to be that of supernatural nature, and therefore shows the films to be "out of this world." Also, the colour of the horse was originally dark, but in post production was edited to become light by Sydney Pollack. This was to represent the logo as a fantasy, as if when you watch a film you eneter anothre world The colour white also represents purity, completeness, and perfection.
Final logo used from 1993-present:
By introducing clouds to the logo, it emphasises the fantasy world aspect of the logo and the use of different font and layout also modernises the logo to appeal to the audience of today.
DreamWorks Logo:
The DreamWorks logo features and boy sitting in a crescent moon, and fishing off it. The boy in this logo is a representation of Robert Hunts's (the artist) son. DreamWorks was established in 1994 by three founders: Steven Spielberg, Jeffrey Katzenberg and David Geffen. Their aim was to create a new kind of Hollywood studio.The original logo was designed in 1985, with a plain white background and blue text, until it was remade in 1995 for the release of their famous film "Toy Story." The new logo consisted of animated clouds and editing the moon and boy to look more realistic, all to give it a more modern and artistic feel. The clouds also gave a sense of depth and symbolized the film being "out of this world."
The newest and most current logo for "DreamWorks Animation SKG" consists of the same image as the previous logo, yet with lighter colours. Also, the text is much different. With the bold, colored title, the word DreamWorks is the first thing the viewer sees, rather than being born directly to the boy in the previous logo. Each color used has a significant meaning- Red: stimulate feelings of excitement and strength. It is a real attention grabber; Blue: helps us to focus and it promotes clear, calm communication; Orange: joy and anticipation; Pink: exciting, can be childish (which is appropriate as these are children's films); and Green: refreshing and abundance. All of these meanings create a sense of optimism and cheerfulness for the viewer as they settle in to enjoy an joyful and fun film.
New Line Cinema:
"New Line Film Productions Inc.", ("New Line Cinema"), is an American film studio founded in 1967 by Robert Shaye and Michael Lynne. It was originally a film distribution company, but became an independent film studio. Only in the 1970's did they create their first logo- an intense, vivid 2D animation of their title.
1st Logo
(1973-February 27, 1987)
It was acquired by "Turner Broadcasting" on January 28, 1994, then merged with "Time Warner" on October 10, 1996, then again with "Warner Bros." in 2008.
The logo for "New Line Cinema" changed many times, constantly progressing towards a more modern edit and with adapted animation, yet remaining simple. The simple logo for NLC is very effective because it stands out from the other logos in the film industry.
2nd Logo
(April 19-June 19, 1987)
3rd Logo
(August 28, 1987-August 19, 1994)
4th Logo
(July 29, 1994-September 3, 2010)
5th Logo
(January 28, 2011-present)
As New Line Cinema's logo progressed and became more modern, it became more dramatic and symbolic of it's movies. In the beginning, it was plain and simply a "boring" logo. It didn't entice the viewer or give them a hint of what the movie was to behold, yet it deterred them.
From 2011, however, when the company joined with "Warner Bros. Pictures", it became gold and had a dramatic, sky background. Still keeping it's core colour scheme (black and blue), it suggested a mysterious and "dark" theme for the movie, yet incorporating a richness of excitement and anticipation- shown by the gold logo.
From 2011, however, when the company joined with "Warner Bros. Pictures", it became gold and had a dramatic, sky background. Still keeping it's core colour scheme (black and blue), it suggested a mysterious and "dark" theme for the movie, yet incorporating a richness of excitement and anticipation- shown by the gold logo.
Brooke –
ReplyDeleteTri-star –
Original logo discussion- good attention to visuals, though should have also observed the use of sound in the logo sequence. Additionally, the original end-shot logo has undergone dramatic change to become its current day version.
Although you mention the different font and layout, you take a very large brushstroke approach here, claiming it has been ‘modernized’ in order “to appeal to the audience of today.” Analysis would explain HOW.
Look at placement and font of text. Where’s the triangle? Why? What is the overall advantage of using the new logo, in terms of symbolism?
Consider the following link, and explore the differences:
https://www.youtube.com/watch?v=NVZwSeM86ek
DreamWorks –
Both paragraphs have some font differences. Fix that, please.
This link says that coloured font is actually the original end shot:
https://www.youtube.com/watch?v=Ad-a4PLgDSQ
Consider also, this link that seems to show ALL of DreamWorks logo sequences from 1985 to 2013: (you could do a little more research to find the more recent versions)
https://www.youtube.com/watch?v=knHUufV9oCw
That said, I appreciate your thoughts on the visuals. Again, think about the sound as well.
New Line Cinema –
You claim ‘the simple logo for NLC is very effective because it stands out from other logos in the film industry.’ You’ve pretty much said, “it’s good because it is.” WHY does it stand out? Again, no mention of sound, although I didn’t notice sound actually being an intentional aspect of the logo sequence until the 1994-2010 version.
OVERALL: 9/20
The task said, “Logo entry should basically tell what the logo used to be, what it is now, why they used it, and why they changed it – what has it come to symbolize?”
Do you think you have answered all of those questions? I think the late-addition final paragraphs for New Line Cinema were much better at this, yet this could have been developed further.
- T. Marcus